To bring it back to the top of available items, end the listing and then relist a couple of weeks later. When eBay sees that you have a high number of page views over a long period of time, such as a year, it’s less likely your item will sell because eBay will push it down in search results, says Wells.
Yes, you can also choose to offer a 14-day return period or even 30 days, but increasing the window to 60 days is unlikely to significantly affect the number of returns you receive and it can help improve your profits. And indicating that you will accept returns qualifies you for top seller benefits, including a 20% or more discount on postage. “INAD,” eBay almost always forces a refund. When a buyer reports that an item was not as described, a.k.a. Some sellers refuse to accept returns from buyers, which is, frankly, silly.
While adding this extra information won’t necessarily impact the number of sales you make, it can certainly reduce the number of return requests you receive, which will boost your profits. Photos can be deceiving, even when you add a coin or ruler to the picture for scale, so help avoid returns by telling the buyer up front how tall the vase is, or what the inseam measurement is on a pair of pants. Do not “borrow” another seller’s photos.īuyers want details about their potential purchase, including knowing how tall or wide it is. Try free editing software like Picmonkey to crop out extraneous items in the photo background or to tweak the color. Use a mannequin if you have one to display clothing, in order to give the buyer an idea of what the clothing looks like on, or use a photo box to capture smaller items like coins or rings. Avoid keyword spamming, however, such as claiming a mirror is “like Pottery Barn” or a handbag is “like Michael Kors.” It’s misleading and can get you in trouble.Ĭrisp, clear photos can make or break a sale, so when in doubt, take several. Instead, stick to the facts: type of item, brand name, color, size, features, year manufactured, model number, pattern and similar words. These include descriptors like “cute,” “adorable” or “sturdy.” Those terms are too vague. You only get 80 characters to describe your item in the eBay listing title, so don’t waste it on words and phrases that buyers are not searching for. Use keywords in your listing that buyers would use
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